Costa Blanca Sur
Pilar de la Horadada
22,000 habitantes · 65 km de Alicante
Pilar de la Horadada is the southernmost municipality of the province of Alicante, on the border with the Region of Murcia. This dual location gives it access to a double range of services (Alicante and Murcia-Corvera airports, hospitals in both autonomous communities) and a real estate market with prices significantly lower than the northern Costa Blanca, while maintaining a modern and consolidated offer.
The coastal area — Torre de la Horadada, Mil Palmeras, El Mojón — concentrates most of the inventory: apartments in residential complexes with pool (average price €150,000–€280,000), ground-floor bungalows with private garden (€180,000–€340,000) and modern villas in new-build developments (€320,000–€680,000). The inland area, around the town centre of Pilar de la Horadada, offers townhouses and more traditional housing at prices between €130,000 and €250,000.
It is one of the markets with the best value for money on the Costa Blanca, especially for new builds in coastal areas. Notable communities: British, Irish, German, Belgian and Russian. Market in sustained growth: prices have risen 12% over the past 24 months.
Metros² medios
95 m²
Precio medio
2.150 €/m²
Rentabilidad alquiler
6,2% anual
Por qué Pilar de la Horadada
- Frontera con la Región de Murcia: doble oferta de servicios
- 10 km de costa con playas y calas — Mil Palmeras, Torre de la Horadada
- Mercado en crecimiento: obra nueva accesible y segunda mano reformada
Inhabitants
23,000
Price/m²
1,900 €
Airport
60 km
Sunny days
320/year
Costa Blanca South: the most extensive beaches and accessible new developments
Pilar de la Horadada is the southernmost municipality in the province of Alicante, bordering Murcia. It boasts 12 km of beaches, most of which are awarded the Bandera Azul (Blue Flag) (Mil Palmeras, Higuericas, Conde, Jesuitas, Puerto), a fishing port with a daily fish market, and a significant amount of new construction in areas like Lo Romero (golf course), Pinar de Campoverde, and Riomar. It is easily accessible from two airports: Alicante (60 km, 50 min) and Murcia (35 km, 30 min). There is a well-established expat community (British, Dutch, Scandinavians), but it is more residential and tranquil compared to Torrevieja. Real estate prices are accessible with an upward trend due to the new offerings of developments with communal pools.
Who is Pilar de la Horadada for?
Pilar de la Horadada is ideal for mid-range budgets seeking new developments (many recent promotions), European families who value large and quiet beaches, active retirees who prefer residential over urban living, and golfers (4 courses within 15 min). Easy access from both airports.
International community
~32% of the registered population is foreign.
Top nationalities
Services and education
International schools
- • The British School of Vega Baja (10 min)
- • ELIS Murcia (15 min)
Hospitals
- • Hospital Quirónsalud Torrevieja (15 min)
- • Hospital Universitario Vinalopó (20 min)
- • Hospital IMED Murcia (25 min)
Supermarkets
- • Mercadona
- • Lidl
- • Aldi
- • Carrefour Centro Comercial Lo Crispín
Lifestyle
Featured beaches
- • Mil Palmeras (Bandera Azul, 2 km of sand)
- • Higuericas (Bandera Azul)
- • Conde (Bandera Azul)
- • Jesuitas (Bandera Azul)
Iconic restaurants
- • Bahía Mil Palmeras
- • Restaurante Puerto Pilar
- • Casa Antonio
Leisure and activities
12 km of Bandera Azul beaches, 4 golf courses within 15 min (Lo Romero, Las Colinas, La Marquesa, Vistabella), a fishing port with a daily fish market, the commercial area Lo Crispín, and natural parks Sierra Escalona.
Real estate investment
New developments with communal pools starting from €150,000 (2-bedroom apartment) and €220,000 (bungalow). Villas with private pools in the Lo Romero development (golf course): €350,000-650,000. There is a lot of stock from new promotions — great for off-plan reservations.
Average rental yield: 6-7.5% gross rental yield for tourist rentals (European families, low turnover)
Price trend: +12% last 3 years
Pros and cons
Pros
- + 12 km of Bandera Azul beaches
- + Double airport access (Alicante 60 km + Murcia 35 km)
- + Accessible and quality new developments
- + Golf within 15 min (4 courses)
- + Less crowded than Torrevieja
To consider
- − Far from Alicante airport (60 km)
- − Limited urban services — need to go to Torrevieja or Orihuela
- − Some developments still under construction (dust, noise)
- − No nearby train station
Pilar de la Horadada vs Orihuela Costa
Pilar de la Horadada is more residential-town, while Orihuela Costa has more tourist developments. Pilar's beaches are wider and have Bandera Azul. Similar prices (€1,900 vs €2,000/m²).
Propiedades activas en Pilar de la Horadada
APARTAMENTO
269,000 €
100 m²
VILLA
550,000 €
213 m²
VILLA
462,900 €
112 m²
VILLA
420,000 €
120 m²
VILLA
1,160,000 €
196 m²
VILLA
380,000 €
133 m²